Privacy policy
1. Introduction
Aura Total Health (“Aura Total Health,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the
personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, store, and protect information obtained through our
website, https://auratotalhealth.com, online appointment requests, contact forms, digital advertising inquiries, and
electronic communications.
This Policy also applies to information we receive when individuals submit inquiries through our Facebook and
Instagram advertising forms operated by Meta.
Our handling of protected health information in connection with healthcare services is additionally governed by
applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), where
applicable, and our separate Notice of Privacy Practices.
By using our website, you acknowledge this Privacy Policy. Where consent is required by law, including for certain
automated text messages, we obtain that consent separately.
2. Information We Collect
Depending on how you interact with Aura Total Health, we may collect the following categories of information.
Personal and Contact Information
• Full name
• Telephone and mobile phone numbers
• Email address
• Date of birth
• ZIP code and general location
• Preferred office location
• Preferred appointment date and time
Appointment and Healthcare Inquiry Information
• Services or consultations requested
• General reason for contacting our practice
• Appointment inquiries and scheduling preferences
• Insurance information when voluntarily provided
• Information or documents voluntarily submitted through an authorized form
• Communications with our administrative staff
Website and Technical Information
Our website or its service providers may automatically collect certain technical information, including:
• IP address
• Browser and device information
• Pages visited and website interactions
• Referral sources
• Cookies and similar technologies
• Website performance and security information
SMS Consent Information
When you elect to receive text messages, we may record your telephone number, consent status, date and method of
consent, form used, and relevant communication preferences.
3. How We Collect Information
We may obtain information directly from you when you complete a website form, request an appointment, contact
our office, send an email, or communicate with our staff.
We may also receive information that you choose to submit through our Facebook or Instagram advertisements and
Meta Instant Forms.
Information submitted through third-party platforms may also be subject to those platforms’ own privacy policies.
Submitting a website or advertising inquiry does not automatically enroll you in recurring automated SMS
communications. SMS consent must be obtained through an appropriate, separate opt-in process.
4. How We Use Your Information
Aura Total Health uses personal information for legitimate administrative, healthcare, operational, and other lawful
purposes, including:
• Responding to consultation and appointment requests
• Contacting individuals regarding services they have requested
• Scheduling, confirming, and rescheduling appointments
• Coordinating administrative follow-up
• Verifying insurance or eligibility when appropriate
• Communicating with prospective and existing patients
• Supporting authorized clinical services and referrals
• Maintaining records and communication preferences
• Improving website functionality and user experience
• Protecting our systems and preventing misuse
• Meeting applicable legal and regulatory obligations
We may use website analytics and advertising measurement information where permitted by applicable law.
We do not treat an individual’s request for medical information or a consultation as permission to send unrelated
promotional text messages.
5. How We Share Information
Aura Total Health may disclose information when necessary and legally permitted, including to:
- Authorized Personnel and Healthcare Providers: Our staff, clinicians, and authorized professionals involved in
responding to your inquiry or coordinating care. - Service Providers: Companies providing website hosting, appointment scheduling, telecommunications, SMS delivery,
customer relationship management, technology support, and other operational services on our behalf. - Insurance and Payment-Related Parties: Where reasonably necessary and permitted for insurance verification, billing,
payment, or related administrative purposes. - Authorized Referrals: Other professionals or organizations where you request or authorize an appropriate referral or
where disclosure is otherwise legally permitted. - Legal and Regulatory Authorities: When disclosure is required or permitted by applicable law.
- We require appropriate privacy and security protections when applicable, including Business Associate Agreements
for service providers that handle protected health information when required by HIPAA. - Mobile Information and SMS Consent Protection
We do not sell or share mobile telephone numbers or SMS opt-in consent information with third parties or affiliates
for their own marketing or promotional purposes.
Text messaging originator opt-in data and consent are excluded from marketing-related information sharing. Such
information is used to administer our messaging program and may be processed by authorized messaging service
providers solely to provide communications on our behalf, not for their independent marketing.
We do not sell SMS consent records or authorize third parties to use those records to send unrelated promotional
messages.
6. SMS Text Messaging Privacy and Consent
Aura Total Health offers an optional text messaging program to individuals who affirmatively request SMS
communications.
When you separately opt in, you may receive messages concerning:
• Responses to consultation or evaluation inquiries
• Appointment scheduling and coordination
• Appointment confirmations and reminders
• Rescheduling requests
• Administrative follow-up related to services you requested
Messages may be sent using automated technology.
SMS Messaging Terms
• Message frequency varies based on your inquiries and scheduling activity.
• Message and data rates may apply.
• Reply STOP to unsubscribe from the applicable messaging program.
• Reply HELP for assistance.
• SMS consent is optional and is not required to purchase or receive healthcare services.
• Promotional messages, if offered, require separate affirmative consent.
You may also contact our office at +1 (973) 791-3335 or Info@Auratotalhealth.com for assistance with your messaging
preferences.
Opting out of SMS will not prevent you from receiving healthcare services. We may continue to contact you through
other appropriate and lawful methods.
We retain consent records as reasonably necessary for compliance, documentation, and administration of our
communications.
For the complete messaging terms, please review our Terms & Conditions.
7. Cookies, Analytics, and Advertising Technologies
Our website may use cookies, analytics tools, and similar technologies to support website functionality, understand
general visitor activity, evaluate advertising performance, and improve the experience of visitors.
If third-party analytics or advertising technologies are enabled, those services may process certain device, browser, or
website interaction information subject to applicable restrictions.
Because Aura Total Health provides healthcare services, we recognize the importance of protecting sensitive health
information. Website tracking technologies must be configured to comply with applicable privacy and healthcare
requirements, including restrictions on impermissible disclosure of protected health information.
We do not authorize the use of appointment or healthcare inquiry information for targeted advertising in violation of
applicable privacy laws.
You may restrict or disable cookies through your browser settings, although some website features may function
differently.
8. Healthcare Information and HIPAA
Information collected in connection with healthcare services may constitute protected health information under
HIPAA or other applicable laws.
Where HIPAA applies, protected health information is handled according to applicable legal requirements and Aura
Total Health’s Notice of Privacy Practices.
This website Privacy Policy does not replace our Notice of Privacy Practices, patient registration documents, clinical
consent forms, or other healthcare-related privacy notices.
Individuals wishing to access, amend, or obtain copies of their medical records may contact our office for instructions
regarding the applicable process.
9. Information Security
Aura Total Health uses administrative, technical, and organizational safeguards designed to protect personal
information against unauthorized access, misuse, loss, or improper disclosure.
We limit access to information to authorized personnel and service providers who require it for legitimate purposes.
However, no website, electronic transmission, or information system can be guaranteed to be completely secure.
Ordinary email and standard SMS messaging may not provide the same protections as a secure patient
communication platform.
Please avoid sending detailed medical records, highly sensitive medical information, or confidential documents
through ordinary text messages or unsecured communication channels. Contact us for an approved method of
transmitting such information.
10. Information Retention
We retain personal information for as long as reasonably necessary to support the purposes described in this Policy,
comply with applicable recordkeeping requirements, maintain appropriate business records, and fulfill legal
obligations.
Retention periods may differ depending on the type of information and whether it forms part of a healthcare record.
Information is securely deleted, de-identified, or otherwise handled in accordance with applicable requirements when
no longer needed.
11. Your Privacy Choices and Rights
Depending on applicable law, you may have rights to request access to certain personal information, request
corrections, ask about permitted disclosures, or exercise other available privacy rights.
You may request changes to communication preferences by contacting our office.
To withdraw SMS consent, reply STOP to a message from our messaging program.
For healthcare records and HIPAA-related requests, please contact our Privacy Officer. Certain requests may require identity verification.
We will review and respond to applicable privacy requests in accordance with relevant legal requirements.
12. Children's Privacy
Our website is intended primarily for adults seeking information or requesting healthcare services.
Parents or legal guardians may submit appropriate appointment inquiries on behalf of minors.
We do not knowingly use personal information collected from minors for unauthorized marketing purposes.
Healthcare information involving minors is handled according to applicable laws and consent requirements.
13. Third-Party Platforms and External Websites
Our website may contain links to external platforms, including Facebook, Instagram, YouTube, maps, payment
providers, and scheduling services.
These platforms may operate under their own privacy policies and terms.
Information you provide directly to a third-party service may be collected and processed by that provider. We
encourage you to review its privacy practices.
14. Changes to This Privacy Policy
Aura Total Health may update this Privacy Policy to reflect changes to our website, services, technology, operational
practices, or applicable legal requirements.
When we make updates, we will revise the Last Updated date displayed at the top of this page. Additional notice or
consent will be provided where required by law.
15. Contact Us
If you have questions about this Privacy Policy, SMS communications, or your privacy rights, please contact:
Main Office:
310 Central Avenue, Suite 203
East Orange, NJ 07018
Additional Locations:
60 Christopher Columbus Drive
Jersey City, NJ 07302
279 Browertown Road, Suite 108
Woodland Park, NJ 07424
Phone: (973) 791-3335
Email: Info@Auratotalhealth.com
Aura Total Health’s separate Notice of Privacy Practices applies to protected health information as required by law.